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Apple Black Friday deals 2021 — AirPods, Apple Watch, iPads and more

Apple MacBook, iPhone 13, Apple Watch 7 and AirPods Pro

(Image credit: Apple)

Apple Black Friday deals are happening now. Retailers from Amazon to Walmart are slashing the price of iPads, iMacs, MacBooks and more.

In the coming days, we expect to see more sales on Apple's entire product lineup, including the new MacBook Pros and Apple Watch 7. Although Black Friday deals are just starting, Thanksgiving is right around the corner and now is the best time to shop early Apple Black Friday deals.

Generally speaking, shoppers can expect to save from $50 to $350 off their favorite Apple kit. And while the Apple Store will once again have its own Black Friday sale — as it's done in previous years — we don't expect it to offer much in terms of dollar-off discounts. So we're recommending you stick with Apple-authorized retailers like Amazon, Walmart, and Best Buy for your Apple needs. That said, here's are today's top sales.

Apple Black Friday deals — best early sales

iPads

MacBooks

Apple Watch

AirPods

iPhones

Macs

Streaming

Apple Black Friday deals to expect in 2021

iPhone 13: The iPhone 13 is here and retailers will have a fire sale on both the new phones and Apple's older models. Last year's best Apple Black Friday deals dropped the iPhone 12's price to $0 with trade-in and a new line. So far, we're already seeing those prices on the new iPhone 13. That means we could see better trade-in promos during the holiday season or Apple's older phones will get steeper price cuts. iPhone 12 deals, for instance, continue to plummet in light of Apple's new phones.

MacBook Air M1: The Editor's Choice MacBook Air dropped to an all-time price low of $749 this past summer. However, it was an exclusive students-only deal at Best Buy. (Non-students paid $849). Amazon didn't match Best Buy's price, but they did drop the base model to $849. Sadly, I don't think we'll see that $749 price point again. That said, I do think the base model will crash to $799 at both Best Buy and Amazon. This time, the deal will not require a valid edu e-mail.

AirPods: $89 AirPods anyone? Last year the AirPods dropped to $99 on Cyber Monday. (A price point we most recently saw on Labor Day). Walmart will have the base AirPods on sale for $89 on Nov. 10. Meanwhile, the AirPods Pro hit $169 last holiday season. They were on sale for $179 on Labor Day, so they could hit $159 or $149 this holiday season. AirPods 3 discounts will be more modest and likely take from $20 to $30 off.

Apple Watch: I've been giving Apple Watch deals extra special attention because I wouldn't mind upgrading my Series 4 if the right deal comes along. So far in 2021, the Apple Watch 6 has dropped to an all-time low of $249 (normally $399), whereas the Apple Watch SE has hit $239 (normally $279). The Apple Watch 7 is still unavailable, but we suspect it'll be out before November. (Apple mentioned a coming later this fall date when they announced it). That means we'll likely see the new Apple Watch 7 discounted to $329 (assuming Apple keeps the price at $399 for the base 40/mm GPS model).

iMac M1: The new iMac M1 has been $50 off since it made its debut earlier this year. However, it's likely we could see up to $150 off as part of this year's Apple Black Friday deals. Meanwhile, any older Intel-based iMacs, such as the iMac 4K, will hit $899, whereas the iMac 27-inch 5K model could hit $1,499. (It hit $1,649 earlier this year).

When do Apple Black Friday deals begin?

Black Friday falls on November 26, 2021. In anticipation of the retail holiday, various stores are now offering Apple Black Friday deals weeks in advance of the actual holiday. For instance, the AirPods Pro, MacBook Air, and iPad Air are all currently on sale. We're even seeing modest $50 discounts on some of Apple's latest kit, such as its new MacBook Pro.

Where can I find the best Apple Black Friday deals

The Apple Store is expected to offer its Apple Black Friday sale again this year. However, we recommend purchasing your Apple devices at authorized Apple retailers, such as Amazon and Best Buy. They've proven year after year that they offer better dollar-off discounts then the Apple Store. A few early deals include:

AirPods Pro: was $249 now $197 @ Amazon
iPad Air 10.9" (64GB): was $599 now $539 @ Amazon
iPhone 13: up to $1,500 off @ Verizon
MacBook Air 13" (256GB/M1): was $999 now $929 @ Amazon
New MacBook Pro 14" (512GB): was $1,999 now $1,949 @ Amazon

As deals editor at Tom's Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.