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Marketing Foundations Online Course

This online course provides an overview of the telescopic and nature of market exchange and the buyer's pivotal function.

Annals Now

MRKT 305: Marketing Foundations

Credits:
3

Prerequisite:
ACCT201: Elements of Accounting II, and ECON201: Principles of Microeconomics

Format:
Online - Cocky-Paced Enroll Someday

EST. time to consummate:
3 to 9 Months

Cost:
$384.88 per credit

Virtually the Marketing Foundations Online Class

This course will provide you with an overview of marketing.  During this course yous will learn about the external environments impacting marketing; the buyer decision making process; methods of segmenting and targeting customers and how the marketing mix, product, toll, place and promotion, is used to ensure the right product is delivered to a customer at the fourth dimension, place and price they expect.

After successfully completing this course, you lot should be able to:

  • Define marketing
  • Describe the components of a situation analysis
  • Identify strategic alternatives and know a bones outline for a marketing plan
  • Explain the concept of ethics in marketing
  • Discuss the external
  • Discuss the external surround of marketing and explain how information technology affects an organization
  • Analyze the components of both the consumer and business controlling process
  • Draw the characteristics of markets and market segments
  • Define marketing research and explain its importance to market conclusion making
  • Ascertain the term product
  • Explain the steps in the new-product development process
  • Discuss the benefits of supply chain management
  • Depict common aqueduct structures and strategies
  • Hash out the part of promotion in the marketing mix
  • Draw the communications procedure
  • Discuss the importance of pricing decisions to the firm

Students have 3 to 9 months to complete this course from the time of enrollment. You may piece of work at your ain step and complete lessons on your own schedule, submitting up to three items per week for grading. The course content is organized in 19 lessons. This form does not accept exams. Each lesson contains objectives, a to-do list, links to articles, and video/audio files to enhance the learning experience and support the diverse topics. Students are assessed through chapter quizzes, tests, and a marketing programme. Lesson topics include:

  • An Overview of Marketing
  • Strategic Planning for Competitive Advantage
  • Ethics and Social Responsibility
  • The Marketing Environment
  • Developing a Global Vision
  • Consumer Decision Making
  • Business Marketing
  • Segmenting and Targeting Markets
  • Marketing Research
  • Product Concepts
  • Developing and Managing Products
  • Services and Nonprofit Organization Marketing
  • Supply Chain Management and Marketing Channels
  • Retailing
  • Marketing Communications
  • Advertising, Public Relations and Sales Promotions
  • Personal Selling and Sales Management
  • Social Media and Marketing
  • Pricing

Required Textbook

MKTG 13, Charles Due west. Lamb, Joe F. Pilus and Carl McDaniel, Cengage Learning Inc., 2021 ISBN: 978-1-337-40758-8

How volition the class appear on my transcript?

You may enroll at any fourth dimension and accept 3-nine months to complete this online course. The higher credits you earn volition be recorded on your transcript in the semester you annals.

Why Take Online Classes at UND?

Here are a few reasons why y'all should take an online enroll anytime course at UND:

  • Slap-up customer service – Our registration squad is ready to answer questions chop-chop so you lot can focus on your coursework.
  • Affordable – UND's enroll anytime courses are priced at North Dakota's affordable, in-state tuition rate.
  • Accredited – UND is accredited by the Higher Learning Commission.
  • Hands transfer credits – Transferring credits is ever at the discretion of the establishment to which the credits are being transferred. In general, credits from schools/universities that are regionally accredited past the Higher Learning Commission transfer to other regionally accredited institutions. UND's online courses appear on your UND transcript in the aforementioned way as other courses.

Flexible 100% Online Course

You'll take this online grade at your ain pace. Some students thrive in this environment, while other students may struggle with setting their ain deadlines. If you have successfully taken an independent study or correspondence class previously, UND's enroll anytime courses may be right for you. Still non sure? Accept our online quiz to help make up one's mind if online enroll someday courses are right for you.

Grade data including tuition, engineering requirements, textbooks, lessons and exams is subject area to modify without notice.