Carol Bartz Fired as Yahoo’s CEO

Carol Bartz Fired as CEO of Yahoo — Christmas carol Bartz

Christmas carol Bartz has been fired from her chore equally Yahoo CEO and replaced along an meantime groundwork by the company's chief financial officeholder, Tim Morse code, accordant to news reports Tuesday. Yahoo has habitual that Bartz is atomic number 102 longer CEO but no further details were immediately available, according to a report in the Wall Street Daybook's All Things D blog. Bartz transmitted a brief e-mail to employees saying that she'd been fired by Yahoo's chairman, according to the TechCrunch website. "I am very sad to evidence you that I've scarcely been fired over the phone past Yahoo's Chairman of the Board. It has been my pleasure to body of work with all of you and I wish well you only the best going assumptive," Bartz wrote to employees, according to TechCrunch.

The struggling search company has created an "executive leadership council" to helper Morse run the company and to conduct a "comprehensive strategical review" aimed at getting Yahoo cover happening a growth track. The council includes Bumpkin co-founders Jerry Yang and Saint David Filo.

Tim Morse, Yahoo's Interim CEO — Tim International Morse code, Yahoo's Interim CEO

Morse is likewise a member of the company's executive squad, where He is liable for the troupe's finance, investor relations, and mergers and acquisitions groups and plays a key out persona in developing the companionship's patronage strategy, according to his Yahoo biography.

Samuel F. B. Morse served Eastern Samoa the CFO of Altera Corporation, a semiconductor keep company and as CFO and general coach of business evolution for General Electrical Plastics, before joining Yahoo.

Backdrop

Bartz's term of office as CEO began in January 2009 after Yahoo co-fall through Hun Yang announced plans to step down. She took o'er following an extensive courtship in which Microsoft had tried to acquire Yahoo, but which finally turned into a partnership 'tween the companies.

That partnership hasn't paid off as well as Yahoo had hoped. Revenue at the company continues to fall, and its display advertising business, where it historically was a leader, has begun to suffer too. "It's not a surprise" to see Bartz go, same Greg Superior, an analyst at Sterling Food market News. At the company's modern annual meeting, a shareholder called Bartz a "lame-duck CEO" and called for her resignation. Yahoo Chairwoman Roy Bostock defended her at the time. Bartz was widely supported in the beginning. "She was kind of a breath of fresh air for a while," said Superlative. She had a strong track record as CEO of Autodesk and ahead that as an executive at Sun Microsystems, and had a "no-nonsense" style, Sterling aforementioned. She was known for her colorful language and dropped the "F-bomb" at least once during a company earnings call. Bartz made a telephone number of organizational changes and for a while had the bad economy to blame for Yahoo's lackluster performance, Sterling said. But ultimately she unsuccessful to retain some top talent World Health Organization left the companion since she took over. "There were just a ton of great mass that came forbidden of there that abandoned ship," he said.

Carol Bartz of Yahoo as a Tech Comic Book Figure — Christmas carol Bartz of Yahoo as a comic book figure

PCWorld newly featured Bartz in a tongue-in-cheek roundup of tech superstars as amusing record characters.

Yahoo's Hereafter

Yahoo will now need a dynamic leader who will get people aroused and bring a strong mathematical product vision, helium aforesaid. Morse would clearly be an interim leader patc the accompany looks to hire a indissoluble replacement, Sterling said. Winning on a new leader while the company continues to battle will be a challenge. "The problem with a new CEO is if you have much of a revolving door," Sterling said. Often, new leaders desire to bring in their trusty advisers and remove some existing executives.

Nancy Gohring covers mobile phones and cloud computing for The IDG News Service. Follow Nancy along Twitter at @idgnancy. Nancy's e-mail address is Nancy_Gohring@idg.com